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Privacy Policy

This Privacy Policy explains how ABC Enterprise Ltd ("we", "us", "our"), trading as Alexandrovo Apartments, collects, uses, and protects your personal information when you use our website: https://alexandrovo-apartments.com/self-catering-rentals/

1. What Personal Data We Collect

When you use our booking enquiry form, we collect the following information:

  • Full name
  • Email address
  • Telephone number
  • Number of guests
  • Desired dates of stay
  • Any additional information you provide in the message field

2. Why We Collect This Data

We collect and process your personal information in order to:

  • Respond to your booking or enquiry
  • Provide details about availability and services
  • Contact you regarding your stay or special requests

We do not use your data for marketing, nor do we share it with third parties unless required by law.

3. Legal Basis for Processing

Under the GDPR, we process your data on the basis of:

  • Consent – You give us permission by submitting your information via the form
  • Legitimate interest – To communicate with you and manage booking enquiries

4. How We Store Your Data

Your data may be stored securely via:

  • Our web hosting and email service providers
  • Internal digital records (e.g., for booking management)

We implement reasonable technical and organisational safeguards to protect your data from unauthorised access, disclosure, or loss.

5. How Long We Keep Your Data

We retain personal data only for as long as necessary:

  • Booking-related data: up to 12 months after your stay
  • Enquiries without booking: up to 6 months after last communication

You can request deletion of your data at any time (see Section 7).

6. Analytics and Cookies

We use the following analytics services to understand how visitors interact with our website. All services collect anonymised data only and no personally identifiable information is collected or shared.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics collects anonymised data such as:

  • Pages visited
  • Time spent on the site
  • Browser and device information
  • Approximate location (e.g. country)

We have configured Google Analytics to anonymise IP addresses, and no personally identifiable information is collected or shared.

Google may store this information on servers in the United States. For more information, see Google's privacy policy: https://policies.google.com/privacy

Microsoft Clarity

We use Microsoft Clarity, a behaviour analytics service provided by Microsoft Corporation. Microsoft Clarity collects anonymised data such as:

  • Mouse movements, clicks and scrolling behaviour
  • Session recordings of anonymised visitor interactions
  • Heatmap data showing popular areas of the page
  • Browser and device information

Microsoft Clarity does not collect personally identifiable information. Session recordings are anonymised and used solely to improve the usability of our website.

Microsoft may store this information on servers in the United States. For more information, see Microsoft's privacy policy: https://privacy.microsoft.com/privacystatement

Bing Webmaster Tools

We use Bing Webmaster Tools, provided by Microsoft Corporation, to monitor how our website performs in Bing search results. This tool collects anonymised data about:

  • Search queries that lead visitors to our site
  • Click-through rates and impressions in Bing search results
  • Crawl and indexing data

No personally identifiable information is collected through Bing Webmaster Tools. For more information, see Microsoft's privacy policy: https://privacy.microsoft.com/privacystatement

You may opt out of all analytics tracking by refusing cookies through our cookie banner or by installing the relevant browser opt-out tools provided by each service.

7. Your Rights Under GDPR

You have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw your consent at any time
  • Lodge a complaint with a data protection authority

8. Contact Details

ABC Enterprise Ltd
Trading as: Alexandrovo Apartments
17 Han Asparuh Street
Aleksandrovo Village 8211
Pomorie Municipality
Burgas, Bulgaria

Email: info@alexandrovo-apartments.com
Phone: +359 895 787 811

We reserve the right to update this Privacy Policy at any time. The latest version will always be available on our website. Last updated: March 2026.